When an Asian tourist of a high socioeconomic status goes to the US and shops fashion accessories; they bring the international market with them. When they catch the attention of the top fashion brands, they cater their needs by those brands. These same brands, having seen the effect of the increase in tourism, have started creating unique marketing campaigns that provide their international buyers. They would provide people with special deals, personal shoppers or even a language translator to help the market grow in their country.
Nowadays, being able to reach your target audience through the internet is more important than anything else!
If a brand fails to do that, see a major decline in sales. It could be through social media and digital marketing or e-commerce, but the new revolution of the fashion industry is how internet-famous your brand is. Models, makeup artists, producers, and stylists are hired more for their influence in the social media than their talents. The more followers on Instagram or Twitter, the more your brand would sell. That is the new formula that is reshaping the fashion industry.
Brands that still stick to the traditional marketing style have been losing their relevance in the industry and their sales. Three out of four buyers are inclined to buy a brand’s products after seeing it or hearing about it, online. Social media is transforming the fashion industry because now people want to experience firsthand what they buy through Snapchats or Tweets online. If a consumer does not find their desired brand online, they move on to the next big brand that is online and serve their wishes.
Today, a person’s social status is determined by their extravagant travels and experiences rather than the Jimmy Choos they wear or the bag they carry. It is all about opulent adventures in foreign countries and not how much you spend on your watches or clothes. There has been a break in the fashion industry that has brought about a shift in the way they do things now. Designers and brands worldwide are trying to modify themselves to be able to fit in the new demographic trends. That is how travel is changing the fashion industry. The Chinese tourists did approximately a record $229 billion shopping of expensive items in the year 2015. But, with the new wave of preference of destinations over lavish goods, brands have started adapting the same trend. They are now trying to reach different regions of the world by marketing their campaigns in a way they get the ‘experience’ people desire. These are just some of the ways high-end travel is reshaping the fashion industry!
New Hotel Brands Are Reshaping the Travel Industry:
Nowadays, with the advent of travelers in every industry, it has become a new trend for big hotel companies to roll out new varieties in the hotel business. They are re branding existing hotels with new portfolios. It has become a new business strategy where they offer you captivating designs, intricate detail to the menus, striking artworks and emphasize on the local cultures. These new hotel brands offer a new way to experience your hotel stay. They all promise uniqueness while remaining consistent with their quality and service. Below is a list of such hotels that have attempted to bring a combination of reliable quality and exclusive experiences, together.
AC Hotels by Marriott:
They are a collection of hotels centered on design and such hotels provide their guests with energetic atmospheric lounges. They located in France, Spain, Portugal, and Italy, and very recently in New Orleans. It is mainly for travelers who want to stay at Cosmopolitan hotels in cities.
Canopy by Hilton:
They have combined the charms of newly built and renovated buildings. Their designs are locally influenced and hold classy significance. They have also signed up to be in the neighborhoods of Pearl District in Oregon, Portland, Ithaca Commons in Upstate New York and downtown Nashville. It is basically for travelers who wish to have a laid-back time, trying out beer and relaxing activities.
Cordis Hotels and Resorts:
They are a collection of upscale hotels with exceptional architecture and designs by the Langham Hospitality Group. They will, recently, have their opening this summer in The Langham Place Mongkok, Hong Kong. They are also planning to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angles, London, and Orlando. It is intended for travelers who are away on business but want their bit of luxury, too!
Curio a collection by Hilton:
These are a range of five and four stars hotels with unique qualities all over the world. Curio attached hotels include places like SLS Las Vegas; Highland, Dallas; the Franklin Hotel, Chapel Hill, North Carolina; the Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. Next will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is intended for business travelers who want the luxury of Hilton along with the new uniqueness of luxury.
These hotels, by the Inter Continental Hotel Group, are made keeping health and wellness, in mind. They provide yoga mats inside your room, organic and fresh food, etc. Their locations are in Rockville, Maryland and Norwalk, Connecticut for now, but they will be opening soon in the Midtown East, Midtown West and Brooklyn areas of New York. These hotels are for those IHG high people who would, rather not be, in a drab looking place and expect the usual luxury and comfort.